Considering starting your own business? Heather Serden and Danielle Yadegar have started Above the Glass to help entrepreneurs (like you!) to create the business plan they need to start the drive down the road to success.
What: The evening will kick off with 2 curated matches. Each attendee will receive 2 curated 15 minute matches followed by an hour dedicated to learning how to write a business plan.
How Does it Work: Each attendee must submit a bio and picture pre-event. Matches will be determined based on the bios. Matches are personal, professional and future life self. Bios and matches will be sent to all attendees pre-event.
When: Monday, September 12, 7-9pm
Where: Bar Works, West Village - 47 7th Avenue
Food/Drink: Always! Enjoy light bites and wine!
Cost: Early Bird ticket- $35, Standard ticket- $40, Day of Ticket- $45
HEATHER SERDEN - Founder & CEO
Heather began her career in finance as an Investment Strategy Analyst with Citigroup. She then transitioned into the digital media / tech start up world by helping companies, such as Who What Wear, Violet Grey & Vow to be Chic, with their financial projections, business plans, investor pitch decks, market research and business strategy. After working with a large number of private, creative, female clients, Heather realized there was a serious lack of formal business training amongst creative women professionals. This led her to launch Above the Glass, with the mission to convey complicated business content in an approachable, digestible way.
DANIELLE YADEGAR - Co-Founder, President of Brand & Business Development
Danielle has experience as a fashion editor, stylist, publicist, and creative director for publishers such as Hearst and Niche Media. Through those roles, she became an expert in brand and business development, as well as content production. She also has her own jewelry business, Bea Millen. As an entrepreneur herself, Danielle faced many challenges in starting her business, primarily lack of understandable information, and knows first hand what the market is missing.